If you currently offer your products or services for sale via an eCommerce website, then you may be familiar with the issue of abandoned shopping carts. A feature which is present in every eCommerce website that we develop, allows you to view shopping carts with products that were not actually purchased. Your potential customer, visited your website, entered their personal information and added items to their cart. Then they simply abandoned the process for unknown reasons. This can be a very frustrating experience for online retailers because it’s literally money that’s being left on the table.

Have you ever wondered why you couldn’t close the deal? Was there a technical problem with the site? Shipping costs too high or unclear? Did they just go to grab a sandwich and never come back? A new report from Experian, which owns the CheetahMail email marketing business, shows that 61% of items left in an online shopping cart are not purchased.

There are several ways to lure your customers who abandoned their carts, back to your site to complete their purchase. One way is send them an automatic email the next day, reminding them about that valuable item they were about to buy. Research shows that 12% of customers who receive such re-marketing emails, actually return to the retailer’s website. Technology allows us to automate this task for you, while you focus on running your business.

As to why they abandoned their carts? We can help you with that too. Reasons will vary widely, but with the proper approach, you can diagnose the issues and greatly increase the number of your visitors who turn into paying customers.

Keywords: abandoned shopping cart, atlanta ecommerce website